If Swissmiss married Kiss she'd be Mrs. Demon Starchild Spaceman Catman Stanley Simmons Freshley Criss Swiss-Miss or she could change her name to a single word: Hellvetica. Reminds you of Dagmar, doesn't it?"The meaning is in the content of the text and not in the typeface." Sayeth the director of the film Helvetica, but I can't imagine reading Willa Cather in sans serif. The default font for the new, awful Microsoft Office Word 2007 is Calibri, a sans. You mean I'm supposed to type a business letter or a resume in a sans? Maybe if applying for a job at the Bauhaus.
I'm becoming very bitter. As mentioned in the previous blog typography is a way of expressing anger. Jan Tschichold used to turn red during class when mentioning the em-dash and I would cower under my desk.
Tschichold was the son a sign painter and trained in calligraphy. That art is the basis of typography least for serif fonts. Especially italic. What is the point of italic in a sans? Two lowercase els in a sans look like my skis when I'm manoeuvring around a tree in St. Moritz. The first postwar Olympics were held in that shining city, but my father Didrik was no competition against his fellow Norwegian Birger Ruud.
By the way, kids, if you want to have fun with type, type an Italic Garamond Ampersand.
